Social media toolkit – #childsafetyweek

Spread the word this #ChildSafetyWeek

This Child Safety Week we are honouring the power of sharing to keep children safe.

Sharing experience.

Sharing stories.

Sharing responsibility. 

We would love you to help us share our messages in the build up to and during Child Safety Week. Below you’ll find some examples of messages tailored to use on either Facebook or Twitter. Please do feel free to create and post your own though – we’re looking forward to retweeting and sharing some of your ideas!

Don’t forget to use the hashtags: #childsafetyweek #sharingiscaring

Thank you.


This year’s theme & pre CSW

  • Child Safety Week is back from 5th-11th June. Share because you care! #childsafetyweek #sharingiscaring (103 characters)
  • Keeping children safe. We’re all in it together. Nothing has more impact than the voice of experience #childsafetyweek #sharingiscaring (135 characters)
  • It’s good to share! What’s your top tip for keeping children safe? #childsafetyweek #sharingiscaring (100 characters)
  • Sharing experience. Sharing stories. Sharing responsibility. Let’s keep children safe together. #childsafetyweek #sharingiscaring (129 characters)

Safety focused

  • It’s frightening if you think your child is choking. But they may be gagging. Would you know what to do? #childsafetyweek #sharingiscaring (138 characters)
  • Did you know that a baby can drown in as little as 5cm of water? Never leave them alone in the bath #childsafetyweek #sharingiscaring (133 characters)
  • Button batteries can deadly if swallowed. Keep objects containing them well out of reach #childsafetyweek #sharingiscaring (135 characters)
  • What’s the quickest route out of your house in a fire? Make sure you and your family all know it #childsafetyweek #sharingiscaring (130 characters)
  • Babies can wriggle their way to the edge of a raised surface very quickly. Change them on the floor. #childsafetyweek #sharingiscaring (132 characters)
  • Children can’t judge speed and distance of cars. Set a good example – don’t dash across roads. #childsafetyweek #sharingiscaring (138 characters)
  • Don’t rely on child-resistant caps. Some 3 year olds can open them in seconds. Keep them out of reach #childsafetyweek #sharingiscaring (135 characters)


There are lots of very simple things you can do to engage parents and families in Child Safety Week. You can find a few ideas below. Remember you can also share our posts – follow Child Accident Prevention Trust on Facebook to see our updates.

  • Share your top tip for keeping children safe and ask parents to do the same
  • Do you have a parent or family you work with who would be willing to give a quote and photograph? – personal stories can be very effective, giving others a voice to relate to
  • Surprising facts and figures and ‘Did you know’ posts can be very effective. Use the Child Safety Week action pack to find facts that might make the parents and families you work with pause to think.
  • Share CAPT’s posts with your audiences

Good luck with getting your social media buzzing with families sharing!

More inspiration

Join our community for more advice and inspiration during Child Safety Week 2017.


Have you ever taken part in a Thunderclap?

Join our Thunderclap on 5 June to spread the word for child safety. The more people signed up, the more people sharing the same message at the same time and the greater the impact. Share because you care. It only takes a second to get involved.

The basic idea being that if we all send the same message at once it will have more impact, more people will notice and hopefully get involved. Please join in, it only takes a second.


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Child Accident Prevention Trust (CAPT)

Child Accident Prevention Trust
PO Box 3588

Registered charity no. 1053549

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