Sponsorship opportunities for Child Safety Week 2010

The Child Accident Prevention Trust (CAPT) requires the support of sponsors to enable the implementation, and development, of a very successful, high profile and well established annual children’s and young people’s safety campaign.

CAPT aims to provide sponsor’s with cost-effective and mutually beneficial opportunities to work in partnership to educate, inform and support a very wide audience.

This package provides the sponsor with considerable exposure and awareness opportunities as well as access to a greater market audience.

CAPT will continue to develop, and increase, all marketing and awareness opportunities.

Gold Sponsor of CSW - £25,000 + VAT includes:

Branding

Sponsor’s branding on:

• All Child Safety Week resources
• Banner advertisement on Child Safety Week section of CAPT main website, incorporating link to sponsor’s own website
• CAPT website - Home page and dedicated Child Safety Week section, including link to sponsor’s website (currently estimated at 100,000 hits prior and during Child Safety Week)
• Child Safety Week ‘Ideas’ booklet - front cover and one internal page (Print-run 40,000 copies and 30,000 copies downloaded as PDF’s from CAPT website prior and during Child Safety Week)
• Child Safety Week poster (30,000 copies)
• A downloadable flyer with safety tips/quiz/competition for each sponsor (sponsor to provide prizes)
• Two downloadable quizzes on specific safety issues

Promotion

Promoting the downloadable flyers with safety tips/quiz/ competition via:

• CAPT News E-bulletin
• CAPT website
• Child Safety Week resources mailing letter (estimated 25,000)
• Child Safety Week ‘Ideas’ booklet (30,000 copies and 30,000 downloadable copies from CAPT website)
• Sponsor’s website and client/customer mailing database

Highlight sponsor’s support in:

• CAPT News E-bulletin
• Child Safety Week diary date mailing letter (estimated 16,000 letters)
• Child Safety Week resources mailing

Public Relations

Highlighting sponsor’s support for Child Safety Week via:

• Letters to buyers, suppliers, clients and customers
• News release to key trade media, as appropriate
• All Child Safety Week news releases (sent to all National and Regional Daily and Weekly newspapers in the UK, all Radio and TV stations in UK)
• Sponsor inclusion in any key Child Safety Week events
• Appropriate joint news release to trade media incorporating a dedicated statement from CAPT’s Chief Executive Officer.

Benefits to Sponsors

Research indicates that:

• 86% of consumers agree that when price and quality are equal, they are more likely to purchase a product associated with a ‘worthy cause’
• 61% agreed they would change retail outlets for the same reason
• 86% of consumers agree that they have a more positive image of company if they see it doing something to make the world a better, and safer, place

Source: Business in the Community/Research International

• Increased brand and product awareness
• Increased sales
• Greater business networking opportunities

It is CAPT’s intention to maximise the potential PR coverage opportunities, which will include access to fellow sponsors distribution networks, national government departments, appropriate not-for-profit partner organisations, national, regional and local media and CAPT’s current corporate supporters.

CAPT will work in close partnership with the sponsoring business and its PR agency.
Child Safety Week sponsorship is an exclusive sponsorship offer and will not be offered to any other companies in your area of business.

There is also a Sliver Sponsorship offered with slightly less benefits at an annual cost of:

Silver Sponsor of CSW - £15,000 + VAT

For further details please speak to Bill Giles, Head of Fundraising and Marketing at CAPT. Bill can be contacted on 020 7608 7363 or by e-mail at bill.giles@capt.org.uk